diff --git a/cmd/gmnhg/main.go b/cmd/gmnhg/main.go
new file mode 100644
index 0000000..9b6c092
--- /dev/null
+++ b/cmd/gmnhg/main.go
@@ -0,0 +1,41 @@
+// gmnhg converts Hugo posts to gemini content.
+//
+// TODO: it is yet to actually do that.
+package main
+
+import (
+	"fmt"
+
+	"git.tdem.in/tdemin/gmnhg/internal/gemini"
+	"github.com/davecgh/go-spew/spew"
+	"github.com/gomarkdown/markdown"
+	"github.com/gomarkdown/markdown/parser"
+)
+
+var text = `
+# Some document
+
+This is some markdown [text](https://tdem.in). This is some more text.
+
+![This is some image](https://tdem.in/favicon.ico)
+
+This is some more plain text. More of it!
+
+## Subheading 2
+
+More text here.
+
+## Subheading 3
+
+More text!
+
+> Some weird blockquote. More text.
+> More quote text.
+`
+
+func main() {
+	ast := markdown.Parse([]byte(text), parser.NewWithExtensions(parser.CommonExtensions))
+	spew.Dump(ast)
+	geminiContent := markdown.Render(ast, gemini.NewRenderer())
+	fmt.Printf("---\noriginal:\n---\n%s\n---\ngemini:\n---\n%s\n", text, geminiContent)
+}
diff --git a/internal/gemini/renderer.go b/internal/gemini/renderer.go
new file mode 100644
index 0000000..dab3094
--- /dev/null
+++ b/internal/gemini/renderer.go
@@ -0,0 +1,156 @@
+// Package gemini contains an implementation of markdown => text/gemini
+// renderer for github.com/gomarkdown/markdown.
+package gemini
+
+import (
+	"io"
+
+	"github.com/gomarkdown/markdown/ast"
+)
+
+var (
+	lineBreak  = []byte{'\n'}
+	space      = []byte{' '}
+	linkPrefix = []byte("=> ")
+)
+
+// Renderer implements markdown.Renderer.
+type Renderer struct {
+	LinkStack []ast.Node
+}
+
+// NewRenderer returns a new Renderer.
+func NewRenderer() Renderer {
+	return Renderer{
+		LinkStack: nil,
+	}
+}
+
+func (r Renderer) link(w io.Writer, node *ast.Link, entering bool) {
+	if entering {
+		w.Write(linkPrefix)
+		w.Write(node.Destination)
+		if node.Title != nil {
+			w.Write(space)
+			w.Write(node.Title)
+		}
+	}
+}
+
+func (r Renderer) image(w io.Writer, node *ast.Image, entering bool) {
+	if entering {
+		w.Write(linkPrefix)
+		w.Write(node.Destination)
+		for _, sub := range node.Container.Children {
+			if l := sub.AsLeaf(); l != nil {
+				// TODO: Renderer.image: Markdown technically allows for
+				// links inside image titles, yet to think out how to
+				// render that :thinking:
+				w.Write(space)
+				w.Write(l.Literal)
+			}
+		}
+	}
+}
+
+func (r Renderer) citation(w io.Writer, node *ast.Citation) {}
+
+func (r Renderer) heading(w io.Writer, node *ast.Heading, entering bool) {
+	if entering {
+		// prepend headings with the relevant number of #-s
+		heading := make([]byte, node.Level+1)
+		heading[len(heading)-1] = ' '
+		for i := 0; i < len(heading)-1; i++ {
+			heading[i] = '#'
+		}
+		w.Write(heading)
+		for _, text := range node.Children {
+			w.Write(text.AsLeaf().Literal)
+		}
+	} else {
+		w.Write(lineBreak)
+		w.Write(lineBreak)
+	}
+}
+
+func (r Renderer) paragraph(w io.Writer, node *ast.Paragraph, entering bool) {
+	if entering {
+		if r.LinkStack != nil {
+			panic("link stack not empty")
+		}
+		r.LinkStack = make([]ast.Node, 0, len(node.Children))
+		for _, child := range node.Children {
+			if link, ok := child.(*ast.Link); ok {
+				r.LinkStack = append(r.LinkStack, link)
+			}
+			if image, ok := child.(*ast.Image); ok {
+				r.LinkStack = append(r.LinkStack, image)
+			}
+			if text, ok := child.(*ast.Text); ok {
+				r.text(w, text)
+			}
+		}
+	} else {
+		w.Write(lineBreak)
+		w.Write(lineBreak)
+		for _, link := range r.LinkStack {
+			if link, ok := link.(*ast.Link); ok {
+				r.link(w, link, true)
+			}
+			if image, ok := link.(*ast.Image); ok {
+				r.image(w, image, true)
+			}
+			w.Write(lineBreak)
+		}
+		r.LinkStack = nil
+	}
+}
+
+func (r Renderer) code(w io.Writer, node *ast.Code, entering bool) {
+	// TODO: Renderer.code: no good way to test that yet
+	if entering {
+		w.Write([]byte("```\n"))
+		w.Write(node.Content)
+	} else {
+		w.Write([]byte("```\n\n"))
+	}
+}
+
+func (r Renderer) text(w io.Writer, node *ast.Text) {
+	w.Write(node.Literal)
+}
+
+// RenderNode implements Renderer.RenderNode().
+func (r Renderer) RenderNode(w io.Writer, node ast.Node, entering bool) ast.WalkStatus {
+	// despite most of the subroutines here accepting entering, most of
+	// them don't really need an extra pass
+	switch node := node.(type) {
+	case *ast.Link:
+		// TODO: shouldn't be here at all
+		r.link(w, node, entering)
+	case *ast.Image:
+		// TODO: neither this
+		r.image(w, node, entering)
+	case *ast.Citation:
+		// TODO: neither this
+		r.citation(w, node)
+	case *ast.Heading:
+		r.heading(w, node, entering)
+	case *ast.Paragraph:
+		r.paragraph(w, node, entering)
+	case *ast.Code:
+		// TODO: likely not even this
+		r.code(w, node, entering)
+	}
+	return ast.GoToNext
+}
+
+// RenderHeader implements Renderer.RenderHeader().
+func (r Renderer) RenderHeader(w io.Writer, node ast.Node) {
+	// likely doesn't need any code
+}
+
+// RenderFooter implements Renderer.RenderFooter().
+func (r Renderer) RenderFooter(w io.Writer, node ast.Node) {
+	// likely doesn't need any code either
+}